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Google today processes more than 40,000 searches every second which amounts to over 3.5 billion searches per day and 1.2 trillion searches annually. This statistics clears that online visitors are endless and they are just a click away from visiting your web-page.
This massive audience base doesnâ€™t have to pay in order to visit your website. All you have to do is showcase your website in front of their search queries. It makes readership quite crucial for your online business.
Building a strong readership comes with hard work and consistent effort. It is challenging but definitely rewarding. By devising correct strategies, you can successfully increase your readership and drive sales to your website.
However, you should not be implementing any magic formula circulating the internet. Your efforts must contribute positively to your search engine optimization. Donâ€™t indulge in link building schemes or networks. Instead follow these simple steps which you can integrate to increase readership on your website:
Creative content is the most valuable driving force which can increase readership. Publish blogs which are creative and valuable. Even if your main purpose is to drive sales, donâ€™t promote your product directly in every content piece. Instead try to create a knowledge and diversified pool.
Engage your readers that boosts your website and thereby increasing readership. Try engaging your readers with contests, brain teasers and puzzles.
Post content on regular basis as it keeps your readers interest alive. Also define ideal time and frequency of content publication. Â Frequent posting of content not only maintains relevancy but also enhances your search engine optimization. It refreshes your web-pages, thereby inviting Google Crawlers to your website more habitually.
Enhance with Multimedia
High definition and creative images increases the possibility of high readership. Multimedia images, videos and info-graphics helps in engagement.
One of the most popular way to increase readership on your website isÂ Social Media Marketing. Publish your content on social channels such as Facebook, Twitter and LinkedIn. With large customer base and easy-to-navigate interface social media can help in increasing readership.
Too much photos and videos can be bad for your website.Â Hence, try publishing diversified content such as articles, posts, offers, info-graphics etc. It keeps your readerâ€™s interest as intact.